Spanish football agent Pere Guardiola joins international management agency Sports Entertainment Group (SEG) and becomes shareholder in the company. He brings in his entire client portfolio and a strong international football network. 

Pere Guardiola is a top agent in the football industry. He represents a number of renowned clients, among others his brother Pep Guardiola who is successful as the manager of Manchester City. In the past, Pere distinguished himself with high-profile international deals and transfers for players like Luis Suárez, Andrés Iniesta and Thiago Alcántara. 

With his expertise, clients and network Pere Guardiola is a valuable addition to SEG, which already represents more than 600 clients in 25 countries, making it one of the leading sports management agencies in the world. The new partnership entails among other things that Guardiola’s current clients will be exclusively committed to SEG. Furthermore, SEG expects that Guardiola’s international network will aid in accelerating the agency’s expansion in the UK, Spain, Portugal and South America. SEG has the ambition to become the world’s largest sports and entertainment agency.  

On the deal, SEG’s founder Kees Vos comments: “I am delighted that we can welcome yet another partner to SEG. Pere and our team share the same passion to improve and innovate the sports and entertainment industry. I am looking forward to working together with Pere and our talented agents to help fulfil dreams together.”  

Pere Guardiola: “The Guardiola family has always had a special bond with Dutch football in general and Johan Cruijff  in particular. That’s why the 14th of December for me feels like the perfect day to announce that I am joining SEG. SEG and I share the same passion for sports and entertainment and I am very impressed by what the SEG team has accomplished as a talent management company in recent years. Now that we have combined forces, I am eager to join my new colleagues in bringing the sports and entertainment industry to a higher level.” 


Gómez will be responsible for further professionalisation and growth of Sports Entertainment Group

As of November, Rachel Gómez Y Maseland will take the helm at international management agency Sports Entertainment Group (SEG). In her new role, she will be responsible for all divisions within the company, namely Football, Cycling, Esports and Artists, and will manage all other departments, including The Media Nanny. With her new appointment, Gómez (1973) takes over from founder Kees Vos, who now has the time to focus on his other passion; being a football agent.

Gómez has over twenty years of experience in senior roles at Sanoma Media, Hearst and most recently as Country Manager of AutoScout24, to name a few, and now adds SEG to her impressive resume. With proven proficiencies in transforming businesses, building high-performance organisations and realising successful growth, she brings a unique and diverse expertise to SEG. In her new role, Gómez will focus on developing and executing SEG's corporate strategy, which entails the further professionalisation of the organisational structure and the growth of all divisions.

Kees Vos, founder and former CEO of SEG: “After years at the head of SEG, this is the right moment to hand my responsibilities over to Rachel. In her, we see a natural leader who matches perfectly with what we want to convey as a company. We are confident that under Rachel's leadership, SEG can continue to make great progress and grow to an even higher level. With her appointment, I can passionately focus on entrepreneurship again, which means direct contact with players and clubs, as well as sharing my knowledge and experience with our agents at the SEG Academy.

Rachel Gómez Y Maseland, CEO of SEG: "I am looking forward to working together with the passionate SEG team towards our common goal: guiding our talents in making their dreams come true and bringing about greater transparency within the industry. Whilst working towards our goal, we will continue to focus on further professionalising the company, to increase the positive impact we’ve been making on the international sports and entertainment industry.


With the addition of 6 new agents, SEG will not only be doubling the agent team headcount but will also enter a new esport field: CounterStrike, the oldest still massively popular esport worldwide. The new agents are located in Europe, South Korea, and Brazil. The latter two have always been regions in which esports is strongly represented, with South Korea being the ‘motherland’ of esports and Brazil having a history of highly successful teams and players, specifically in CounterStrike.  

Lifelong learning being at the core of SEG’s values, SEG Esports has been investing heavily in the recruitment of Esports agents to further grow the division. As a part of the SEG Academy, the selected agents all followed customized courses and a weekly training program developed specifically for them.  

“At SEG, we are always ambitiously looking to grow and improve our services, to create and maximise opportunities and careers. Entering CounterStrike, the oldest still massively popular esport worldwide, has been a long time coming and with this addition, we will be active in the top 5 esport games in the world. We are happy that the expansion allows us to improve our services in South America and Asia and we are looking forward to working together with our new team of agents”, commented Rowan Stroo, Division Director Esports at SEG.  


Globally-renowned DJ/producer Carnage is the latest addition to The Media Nanny’s star-studded PR roster. As one of the most dominant musical superstars worldwide he is trailblazing the industry yet again with his  house music alias GORDO. Alongside Medium Rare, The Media Nanny together with SEG Artists have come onboard to help heighten his success with international PR activities, branding and profiling.  

Diamanté Anthony Blackmon is the American Dream. As a 10 year old speaking very little English, he moved to the US from Guatemala to a low income neighbourhood where he lived his whole childhood. Against all odds, Diamanté grew into Carnage, a household name and global icon in the world of music. Carnage, also known as GORDO, has rocked the stages of Coachella, Lollapalooza, Ultra Music Festival and Tomorrowland all while producing his debut studio album ‘Papi Gordo’ which immediately became the #1 Dance Album in the United States. At its peak, hit song ‘I Like Tuh’ with ILoveMakonnen became a top 30 track on the Billboard Hot 100 chart before becoming an RIAA-Gold certified in the weeks following. Now, Carnage’s collaborators include a long list of icons like the Migos, Mac Miller, Lil Pump, Steve Aoki, Tyga, XXXTentacion and many more. 

His recently launched GORDO project shows a softer side of Diamanté as he explores the house side of dance music with infectious basslines and instant club classics. He has been touring extensively in 2020-21 as GORDO alongside the release of his club anthem KTM in early 2021, plus recently launched one of the hottest touring house parties of the year - TARAKA . The Media Nanny and SEG Artists come onboard at an exciting time, as the new GORDO alias is growing rapidly and making huge waves in the world of house. 

"I am extremely excited to be working with The Media Nanny and SEG Artists for both Carnage’s and Gordo’s worldwide PR and creative consulting. I’ve known José and the team for years so to finally be working together truly brings things around full circle.” - Diamante Blackmon

“I'm proud to announce Carnage as a new client at both The Media Nanny and SEG Artists.  After many years of success that has led to Carnage becoming a household name, we're thrilled to come onboard at this exciting point in his career with the recent launch of his alias GORDO. From creative consultancy to PR services, we've pulled together a strategic team across our two divisions to take Diamanté's profile to the next level and we couldn't be more ready to achieve new goals together”, says José Woldring


With more than a decade of experience under his belt, Fabio Algeri has come to know all sides of European football. His career as an agent was able to begin at a young age and has taken shape in several ways: he casted and guided exceptional talents, worked as a mediator between clubs from different countries in Europe with the aim of finding joint solutions for the player and clubs concerned, and represented clubs to support them in creating and maximising opportunities.

Fabio is ready to share his knowledge and experience in a larger context and we are proud to announce that he joins the exclusive network of SEG agents. Here he will share his passion with us and will leave a footprint across the whole industry. Just like SEG, he is on a mission, and together we will redefine the industry and fulfill big dreams.





US Football agent Jochen Graf is joining the SEG family. Jochen had a professional football career for almost ten years and retired from playing professionally in 2019. After his last professional match, Jochen accepted a position to work for the agency where he had been a client for the final 3 years of his playing career. In an 18 months period, he created an extensive client list with top players from around the world playing in the MLS stadiums and a broad network with agents operating in California, South Carolina and Utah. Jochen signs players who fit his standard of professionalism and character and looks to support their on-field talent. It’s Jochen’s mission to provide top young talent in the United States a new pathway into the highest levels of European football and will provide clubs with perfectly fit SEG clients.

Remco Oversier at SEG says about the collaboration: “At SEG, we’re always ambitiously looking to grow and improve our services, to create and maximise opportunities and careers. In recent years, we have guided many transfers to and from North America, now it is time for the next step: a team of SEG Agents based in the US. By launching our American branch with a team of four highly-skilled agents immediately, we ensure a strong presence and can guarantee our focused and engaged approach towards clubs and exceptional talents will be carried out globally”.

Jochen adds: “In signing with SEG, I am happy that I have chosen to join an enterprise that sees the big picture in football and has a proven record of success. I saw an excellent fit culturally with an organisation I was proud to become a part of. It was an opportunity I could not turn down. I began as an agent to assist players in achieving their full potential on and off the pitch, but in an alternative way to what we traditionally see in the football business. It excites me to join a company where my ideals and ambitions align so well. I am grateful for the opportunity to grow the SEG name in this part of the world and cannot wait to see where the next 5 years takes us”


After 14 years as “Head of Education” at the Dutch Royal Football Association (KNVB), 8 years as “UEFA Jira Panel Member” and 5 years as “Director of Coaching” and “Chief Sport Development Officer” at the U.S. Soccer Federation, Nico will join SEG as “Head of Education, Training & Development” as of July 1st.

“We are proud that Nico, with all his knowledge, experience and expertise, has chosen to join us in our ultimate mission: redefining the sports and entertainment industry”, says HR Director Remco Oversier. “To succeed as an agent in the football industry, in our view, you must have an intensive and professional education behind you. That's just where it starts, because to cast and guide exceptional sports and entertainment talent, it is crucial that agents also continue to develop as guiding partners on a daily basis. As “Head of Education, Training & Development”, Nico will further expand the existing internal training programs to an accredited education pathway for both new and existing agents. It’s our mission to offer best-in-class education courses to support agents to work with maximum passion, innovation and aspiration while creating and maximising opportunities throughout their careers and the careers of our talents.”

Nico Romeijn says, “Being part of the creation of SEG’s educational model excites and challenges me at the same time. With my vast experience in the world of football with education, training and development, I believe together with the SEG-team I can give a new dimension to the connection and collaboration with all stakeholders focused on sports and entertainment talent. All involved in the business of guiding talents must recognize that mentoring talents is a profession based on layers: the agent as a professional, the agent as a partner and the agent as a person. Like I’m looking forward to working alongside some of the best agents in our industry and making in an impact together through continual learning and development”

Are you an existing agent and would you like to join a unique and exclusive network? Do you have the ambition to become the best agent in the world and are you still at the beginning of your working life after graduating with a bachelor’s degree? In short: do you want to know more about becoming a SEG Agent and the associated education? Send your cover letter with the accompanying CV to


Swedish football agent Johan Eriksson joins SEG this week, bringing with him his existing roster of 35 international players and coaching staff including his father Sven-Göran Eriksson, former England, Manchester City and SS Lazio coach. His Norwegian colleague Kenth Haugeland, whom Johan has been working with for over a decade will also be joining SEG and will be heading up the Norwegian market.

Johan’s Eriksson Management agency is already firmly established across Norway, Sweden and Spain, operating on a global basis with players at clubs across the Nordics, England and Brazil currently. His entire roster will become part of SEG’s rapidly-growing list of clients. The list includes Norwegian international and Celtic’s defender, Kristoffer Ajer, who is already a client of SEG, and the move will help SEG to make in-roads into new territories across the Nordics. The acquisition of Eriksson’s agency is another mark of the strong growth that SEG is experiencing across all divisions.

I’m delighted to be joining SEG at this inspiring time in their development”, Eriksson says. “I’m excited to provide my roster of clients with an even more powerful offering, and to work as part of an organisation with such big plans and goals. I believe we can do great things together and I’m looking forward to being part of this powerhouse."

Johan has built a very impressive roster and reputation with his agency and we’re very pleased to bring him and his extensive client list into the SEG family”, says SEG ceo Kees Vos. “He brings a wealth of experience to the table, and his roster provides a major boost to our football division. We’re all very excited to start working with him and integrating his roster into our fast-growing organisation. For us, this is another important step towards becoming the best talent agency in the world."




putting sports and music icons as Robin van Persie and David Guetta under one roof

SEG (Sports Entertainment Group) and The Media Nanny are proud to announce that from tomorrow onwards, they will join forces and continue their business activities as one company. As a result of the merger, a new SEG division will come into being in addition to the existing branches Football, Cycling and Esports: SEG Artists. The Media Nanny will continue to operate as an international PR management agency, but will add sports athletes to its current client base, which consists mainly of international music artists.

In these challenging times, many collaborations and mergers are put on hold, but Kees Vos (SEG) and José Woldring (The Media Nanny) are optimistic and confident that the merger will bring many great opportunities for both parties.

“There are many reasons why I am excited about SEG’s collaboration with The Media Nanny, but it is mostly because of the entrepreneurial talent and spirit of José and her team”, says Kees Vos, CEO and founder of SEG. “The entertainment company José has built over the past decade fits perfectly into SEG’s growth strategy. The PR and marketing expertise of The Media Nanny team will add value to SEG’s array of services. I can’t wait for us to jointly continue creating new opportunities for all of our clients, both athletes and artists.”

SEG Artists will focus on artist management as well as bookings, providing PR and marketing services and creating brand partnerships. The new division within SEG will be set up and run by José Woldring, CEO and founder of The Media Nanny.

“About a year ago, the idea of further growing the company started playing in my head and it has been on my mind ever since. From the initial conversations I had with Kees and the others at SEG, I knew: this is going to work. SEG is working with an experienced team of agents and staff, with extraordinary expertise on every level. Their unique way of managing talents appeals to me greatly. When it comes to talent management, we share the same vision. From the start I felt such a positive energy flowing between Kees and myself, which is important for me to make this collaboration succeed. I’m really looking forward to the next chapter in my career and the new challenges it will bring”, says José Woldring.

Coincidentally, both SEG and The Media Nanny celebrate their anniversaries in 2020 (SEG 20 years, The Media Nanny 10 years). All festivities have been temporarily suspended due to the Coronavirus.

About SEG

SEG is an innovative, transparent talent management company that represents hundreds of talented clients worldwide, such as footballers, trainers, cyclists and esporters. Football players Memphis Depay, Kasper Dolberg and Santiago Arias, Ajax coach Erik ten Hag, riders Dylan Groenewegen and Daniel Martin, esporters SeoMinSoo and neptuNo and ex-football player and TV-pundit Robin van Persie are just a few of the names who are professionally serviced by a team of 150 dedicated agents, operating from 25 countries.


About The Media Nanny

Since 2010, The Media Nanny has offered all types of PR management services for artists, events and brands in the entertainment industry and beyond. Under the guidance of CEO José Woldring, the agency has grown into a global player since its inception. The headquarters is located in Amsterdam but the team operates worldwide on every level of the artist, music and event industry. The Media Nanny works with diversity of  high-profile artists such as David Guetta, Martin Garrix, Oliver Heldens, Sam Feldt, Charlotte de Witte and organisations such as ID&T and Tomorrowland.



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