We cast and guide exceptional artists

Let's work together to
fulfil your dream

Long-term career advice

Local support



Commercial partnerships


Dedicated back-office

Full market information

International network


Data analysis

Financial specialists

Body & mind

SEG Artists is the newest branch on the SEG family tree. It was added to the already existing divisions Football, Cycling and Esports in 2020. SEG Artists focuses on artist management as well as bookings, PR and media consultancy, marketing services and creates fitting brand partnerships.

With the addition of the Artists division SEG ventured into the field of music and entertainment for the first time. Our client base consists of a diversity of international chart-topping artists, who are active mainly in the dance and hiphop scene.

SEG Artists offers worldwide professional and personal guidance to artists who want to achieve their career goals. We provide them with everything they need to make full use of and develop their exceptional talent.

SEG has proven over the years why they are the best in the management of professional athletes, showing real dedication, professionalism and above all, friendship.

Robin van Persie

— Feyenoord

SEG's network is so big. There's always someone from the company ready to help you no matter where you go. It gives myself and my family an easier time.

Marten de Roon

— Atalanta