GUIDING
EXCEPTIONAL
TALENTS

FOUNDED IN 2000

130+ AGENTS IN 40+ COUNTRIES WORLDWIDE

2200+ DEALS AND CONTRACT EXTENSIONS

SEG was founded in 2000 by childhood friends Kees Vos and Alex Kroes. Their passion for sports and football, combined with their unrivalled entrepreneurial talents, formed the basis of SEG’s success.

In 2007 SEG Cycling was founded and from the start, the cycling division has enjoyed great success.


In 2018 SEG launched the esports division when it became clear that the booming competitive gaming industry was in need of professional career guidance.


In 2019 SEG was the first talent agency to start its own education department, SEG Academy, which develops educational programs for both agents and staff.


One year later SEG entered the field of music and entertainment and set up SEG Artists.


In 2022 SEG formed a partnership with FlowSports, the largest Dutch management agency in women’s football, to take women’s football to the next level.


Driven by our passion and innovative character, SEG will continue to inspire talents, boost their passion and turn their dreams into reality.

REDEFINING THE INDUSTRY

Why

FULFILLING DREAMS TOGETHER

How

BY CREATING AND MAXIMISING OPPORTUNITIES AND CAREERS

What

WE SCOUT AND GUIDE EXCEPTIONAL SPORTS AND ENTERTAINMENT TALENT

Who

AS GUIDING PARTNERS