Connecting talents to brands

Unique talent creates unique commercial opportunities. SEG’s goal is bringing talents and brands together to realise impactful campaigns.

Our diverse international portfolio consists of footballers, coaches, cyclists, esporters and artists offers countless opportunities to develop new and exciting concepts. Our talents are open to branded partnerships, commercial collaborations, individual endorsements and owned campaigns. Locally, nationally, or internationally.

SEG has multiple years of experience working with brands, PR agencies and media agencies, creating powerful campaigns together. We guide our talents step by step during their career, always taking care to guard the interests of the brands as well as our talents. Are you interested in creating powerful campaigns with one of our 600+ talents in football, cycling, esports and music? Feel free to contact us

Collaboration process



Together we select the right talent for your brand. Our portfolio consists of athletes, sports coaches, esporters and artists.



We use our data platforms to get insights into target audiences, making it a perfect fit.



We set up a 360° partnership and determine impactful campaign goals together.



You and our team of brand creatives sit down to create the best content ideas to maximise the impact of the campaign.



We would like to optimize the partnership with PR / free publicity to realise the WOW-feeling for the brand and our client.

Brands we work with