12 January 2023

Robin van Persie as TikTok brand ambassador in FIFA World Cup 2022 campaign

During the World Cup in Qatar, Robin van Persie was one of the brand ambassadors of the Chinese content platform Douyin (TikTok), which also owned the broadcasting rights of the World Cup for the Chinese market.

Robin recorded various (live) content items during the tournament and broadcasted them as a stream via his own Douyin channel. In addition, Robin was one of the football legends who acted as a World Cup ambassador to give the World Cup in China a significant broadcasting boost on the Chinese platform.