SEG WELCOMES RICO VERHOEVEN TO THE ROSTER

Over the past twelve years, Rico and his management team have worked closely together to create a strategy that goes far beyond competition alone. As an elite athlete, Rico stood at the pinnacle of kickboxing for over a decade. As an actor, he has stepped into major film roles. As an entrepreneur and motivator, he continues to expand his influence. Today’s move is a natural next step in a relationship that is built on shared ambition and long-term vision.

“Joining SEG through the SeiSei acquisition feels like the right move after twelve years of building together,” said Rico Verhoeven. “We’ve always pushed ourselves to go further. Not just in sport, but in shaping what an athlete’s legacy can be. The energy and plans we are bringing into SEG are as exciting as everything we’ve done before, and maybe even more so. And this is just the beginning.”

From SEG’s perspective, Rico exemplifies exactly the kind of talent the agency aims to empower. His arrival builds on SEG’s commitment to strategic growth, holistic talent management and innovative thinking across global sports, entertainment and brand ecosystems.

SEG founder Kees Vos said: “Rico’s career reflects a rare combination of top-level performance and cultural relevance, something SEG views as essential in today’s landscape where the lines between sport, media and pop culture increasingly blur. Rico is the blueprint for what modern athlete branding can be. He is more than a world champion. He is a storyteller, a creator, an entrepreneur and a global voice. That breadth is exactly why SEG is so excited to welcome him into the group.”

Pictured above from left to right: Rico Verhoeven, SEG Partner Creative & Business Strategy Karim Erja and SEG founder Kees Vos