13 January 2025

SEG’S NEW DIVISION: PERFORMANCE

SEG proudly presents its fifth division: SEG Performance. It is our newest addition to the current divisions Football, Cycling, Esports and Artists. Offering numerous services from training guidance and physical testing to sports science and medical support, SEG Performance will help our football and cycling talents reach peak performance.

SEG already provides career guidance and financial, legal and social media support. With the new Performance division, we are expanding our guidance into the physical and medical domain. Enhancing physical performance and regular medical screening and support are increasingly important themes in modern top sport. The launch of the new Performance division is SEG’s answer to that trend. SEG Performance consists of Performance Lab and CyclingLab. Both are located at SEG HQ in Amsterdam.


 ARNO PHILIPS


At the head of the new Performance division is Arno Philips, the most renowned physiotherapist and physical coach in the Netherlands. Arno worked as a performance coach at five football World Cups and four EUROs, among many other achievements.


SEG PERFORMANCE LAB


SEG Performance Lab offers a range of in-house services, all aimed at helping our clients achieve peak performance. SEG talents in football and cycling can visit Performance Lab to improve their performance through physical testing, training and coaching, on-site physiotherapy and rehabilitation, sports science and data analysis. For specific medical questions, we can assist athletes in finding the right medical specialists.


SEG CYCLINGLAB


SEG CyclingLab is powered by an in-house team of movement scientists, physiotherapists, and a sports dietitian, equipped with state-of-the-art technology. It offers a range of services, including bike fitting, fitness testing, performance testing, aero testing, stress testing, dietary coaching, training guidance, talent development and personal coaching. Riders seeking an expert second opinion on an injury can trust SEG CyclingLab’s physiotherapy team. SEG CyclingLab is ideal for riders who lack access to such resources within their own team or whose teams are based outside the Netherlands. Our services are open to all professional and recreational cyclists, including SEG clients.