17 June 2022

SEG welcomes Scandinavian agent Sami Salonen

We are more than excited that Sami Salonen joined SEG as a Football agent. Together we will expand our network into new territories across the Scandinavian market. The acquisition of Sami is another mark of the strong growth that SEG is experiencing across all divisions.

Sami Salonen, born and raised in Finland, played all youth tiers and even the top youth league for a year. After this period, he fulfilled several positions in media and pro sports organisations in football and ice hockey. After gaining experience as general manager for a top league football club and working in marketing and sales for the Veikkausliiga (Finnish Top League), Sami became a player agent in 2010. He focuses on young players in Finland and Sweden, with a big number of them playing in national youth teams from age 15 till 21. Kaan Kairinen, who made his debut for Finland’s national team in the summer of 2021, has been managed by Sami since he was 15.

Sami says; ,,I’m looking forward to sharing his experiences and network with my new colleagues at SEG, and using the SEG network, tools and information it offers to get the best deals for our clients. After twelve years of working on my own, I can’t wait to work in the SEG team. As I’m always sayin “Asioilla on tapana järjestyä”; Things tend to sort out.”