Manchester City Men's team manager Pep Guardiola is one of the best football coaches of his generation. He has won numerous titles at one of the biggest football-clubs in the world. Nissan has been a global partner of the Manchester City Football Group since 2014, so Pep is the perfect fit for Nissan’s global brand ambassador.
For this campaign in 2022, Nissan partnered up with Pep to create a 360° campaign with a masterpiece of a 40” TV-commercial, focusing on the new electric Nissan Ariya. The whole campaign was initiated with the tagline (pay-off) 'Be More Pep'.