About us

Active since 2007, SEG Cycling has enjoyed great success from the outset. The company is involved at the highest level in professional cycling and talent development, but also on the consumer side – with events and product development.

Throughout these years, our team of UCI licensed agents has been offering a complete service package to our clients, from contract negotiation (more than 200+ transfers/contracts) to commercial endorsements, as well as social media or financial services. On the other hand, WorldTour and Pro Continental teams trust SEG Cycling as a reliable partner. The same goes for many other stakeholders within the cycling world.

SEG Cycling is well connected, covering the entire international cycling market. Besides rider management, we are highly experienced in team management, project management, product development, talent development, marketing & PR campaigns, event organisation and consulting.

We are proud of managing the present of cycling, with a diverse, multinational roster of elite clients, but also of building the future. The next generations of top riders will be born from SEG Racing Academy, our U23 development program.




SEG International HQ
MediArena 12
1114 BC Amsterdam-Duivendrecht
The Netherlands

+31 20 589 40 00