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SEG has always strived to be at the forefront of the sports and entertainment world. Now, this commitment leads us to extend our business beyond the existing divisions (Football, Cycling and Music) and start a new venture: SEG Esports.

SEG Esports is a full-service agency for professional players, streamers and broadcasting talent, assisting clients in all career aspects.

“The decision of going into esports is a reflection of who we are as SEG – a progressive, innovative company that is not afraid of leading the way in the industry”, says CEO Kees Vos.

“At SEG Esports, we are looking to help fill a growing gap in the industry”, explains SEG Esports managing director Mats Adams. “Players need professional representation, focused on long-term development, to take their careers to the next level. We want to protect our talent and help them make the right decisions. With the combined experience and network of both SEG and the team behind SEG Esports, we will make that happen.”

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