1 November 2021

Rachel Gómez y Maseland appointed as new CEO of SEG

As of November, Rachel Gómez Y Maseland will take the helm at international management agency Sports Entertainment Group (SEG). In her new role, she will be responsible for all divisions within the company, namely Football, Cycling, Esports and Artists, and will manage all other departments. With her new appointment, Gómez (1973) takes over from founder Kees Vos, who now has the time to focus on his other passion; being a football agent.

Gómez has over twenty years of experience in senior roles at Sanoma Media, Hearst and most recently as Country Manager of AutoScout24, to name a few, and now adds SEG to her impressive resume. With proven proficiencies in transforming businesses, building high-performance organisations and realising successful growth, she brings a unique and diverse expertise to SEG. In her new role, Gómez will focus on developing and executing SEG's corporate strategy, which entails the further professionalisation of the organisational structure and the growth of all divisions.


Kees Vos, founder and former CEO of SEG: “After years at the head of SEG, this is the right moment to hand my responsibilities over to Rachel. In her, we see a natural leader who matches perfectly with what we want to convey as a company. We are confident that under Rachel's leadership, SEG can continue to make great progress and grow to an even higher level. With her appointment, I can passionately focus on entrepreneurship again, which means direct contact with players and clubs, as well as sharing my knowledge and experience with our agents at the SEG Academy.”


Rachel Gómez Y Maseland, CEO of SEG: "I am looking forward to working together with the passionate SEG team towards our common goal: guiding our talents in making their dreams come true and bringing about greater transparency within the industry. Whilst working towards our goal, we will continue to focus on further professionalising the company, to increase the positive impact we’ve been making on the international sports and entertainment industry.”