24 February 2021

Pepsi MAX partnership with Shanice van de Sanden

In this Pepsi Max commercial, the Dutch football star Shanice van de Sanden has a leading role. The campaign was intended as a 'celebration' of the brand's partnership with the UEFA Champions League.

Besides Shanice van de Sanden, the TV commercial included Lionel Messi, Paul Pogba and Jadon Sancho. The video FIZZ TO LIFE shows the skills of the football players on the song Rotate, by Becky G and Burna Boy, which has been specially developed for this campaign.

The song Rotate was the soundtrack for all the digital content on various social platforms. Fans connected with their favorite players through the world's first football challenge with TikTok Duet.